There's a Customer Born Every Minute: P.T. Barnum's Amazing 10 "Rings of Power" for Creating Fame, Fortune, and a Business Empire Today -- Guaranteed Review

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There's a Customer Born Every Minute: P.T. Barnum's Amazing 10 "Rings of Power" for Creating Fame, Fortune, and a Business Empire Today -- Guaranteed ReviewI've reviewed The Attractor Factor: 5 Easy Steps for Creating Wealth (or Anything Else) from the Inside Out and Buying Trances: A New Psychology of Sales and Marketing on Amazon, and I stand behind what I wrote in each of those reviews. "There's A Customer Born Every Minute" is of a different stripe. This book is what you get when Joe Vitale sets aside his aggressive, non-stop self marketing campaign for a moment and delivers a rich thesis on one of the greatest salespeople to ever walk the earth. For the record, Barnum did not say "There's a sucker born every minute." The quote actually comes from one of his competitors...Google it and see for yourself.
This book is more substantive and less "carrot-dangling" than some of Joe's other work. Jeffrey Gitomer provides the Foreword, and Vitale's book...coupled with Gitomer's own recent Little Platinum Book of Cha-Ching: 32.5 Strategies to Ring Your Own (Cash) Register in Business and Personal Success (Jeffrey Gitomer's Little Books) (itself a "revised and updated" version of his "Patterson Principles of Selling," based on the late-1800s sales creed of the president of the National Cash Register Company), would nicely complement any modern-era sales volumes on your bookshelf.
I'm going out on a limb here and say that Joe probably reads his Amazon reviews. So, Mr. Vitale, here's my direct message to you. You would provide greater value and a greater level of service to your loyal customers if you offered more stand-alone books such as this one and fewer items that are merely a conduit to purchasing your other products. Thank you for this book, and while your readers learn the lessons contained within, hopefully you will learn a lesson or two yourself.
The book also reprints Barnum's "The Art of Money Getting," a speech contained in his 1869 autobiography "Struggles and Triumphs," and "Barnum's Rules for Success," an article he wrote in 1852 which later appeared in the 1855 edition of his biography.
In closing, once again, I want to clearly state that this isn't an open invitation to begin accumulating the collective works of Joe Vitale. This book is an exception to the rule he's created himself. It's worth owning and I recommend it. Beyond this book, caveat emptor.There's a Customer Born Every Minute: P.T. Barnum's Amazing 10 "Rings of Power" for Creating Fame, Fortune, and a Business Empire Today -- Guaranteed Overview

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