The Frodo Franchise: The Lord of the Rings and Modern Hollywood Review

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The Frodo Franchise: The Lord of the Rings and Modern Hollywood ReviewDVDs can be stamped out in seconds, while VHS tapes are slower to produce because they have to be recorded in real time. Time is money, and so the movie industry's movers and shakers acted decisively to all but eliminate the VHS format - by charging video rental stores exorbitantly high fees for the rights to offer VHS rentals and much lower fees for the rights to offer DVD rentals. Author Kristin Thompson (Honorary Fellow in the Department of Communication Arts, University of Wisconsin-Madison) traces how this and numerous other profit-driven directives have permanently changed the modern film industry in The Frodo Franchise: The Lord of the Rings and Modern Hollywood. Central to The Frodo Franchise is the story of Peter Jackson's celebrated three-film adaptation of "The Lord of the Rings", and the lasting impact it has had on cinematic and entertainment culture. "The Lord of the Rings" was utterly groundbreaking in that it was, from Jackson's initial vision, a commitment to three full-length movies to be released over a short period. Yet the success of the film itself is virtually eclipsed by the immense profits of the franchise label - toys, video games, movie-related books, collectibles, and countless other Lord of the Rings licensed merchandise. The Frodo Franchise examines this franchise phenomenon and its repercussions on modern cinema (where the real money to be made lies in a film that will spawn profitable sequels and merchandise, rather than one-shot stories), with especial attention paid to the construction of "The Lord of the Rings" trailblazer trilogy. Accessible to lay readers and cinema scholars alike, and illustrated with numerous black-and-white photographs as well as an inset section of color plates, The Frodo Franchise is an utterly fascinating, completely unbiased behind-the-scenes look at the creation of Jackson's "The Lord of the Rings" movies and their effect on both the body of Tolkien's famous mythology and cinema as a whole. Highly recommended.The Frodo Franchise: The Lord of the Rings and Modern Hollywood Overview

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