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Little Platinum Book of Cha-Ching: 32.5 Strategies to Ring Your Own (Cash) Register in Business and Personal Success (Jeffrey Gitomer's Little Books) ReviewThe fact that this is a revised edition of The Patterson Principles of Selling isn't stated in the Amazon product info or the front / back covers of the book...you need to open it up to page 3 to find that info. If you placed an advance order for the book, you were either indifferent to this news, pleasantly surprised (if you don't own "Patterson") or somewhat upset (if you own "Patterson" and might not have purchased "Cha-Ching" if you knew this in advance).So it's a five star book and I docked the review one start because I expect more from Gitomer. There's nothing wrong with a revised edition. Just promote it as such from Day 1. For a guy who's based his living on encouraging others to do the right thing, Jeffrey didn't do the right thing with this book.
That said, it is absolutely a solid book. When you open the front cover you are greeted by a message from Gitomer: "If you want to learn something new, all you have to do is study something that was written 100 years ago." That's 100% true, and you may not see chapters like "Self-belief," "Positive mental attitude is determined by you. Not others," and "An objection is the gateway to a sale" as "new" information. However, one of Gitomer's long-standing beliefs (which I agree with 100%) is that "knowing" and "doing" are two separate forms of behavior. That's why "superachievers" fall into such a small segment of the population. Many people would rather sit in front of the TV and hope that the $1.00 Lotto ticket they purchased will be this week's winner. You're probably familiar with the majority of information presented in this book. The question is "What have you done about it?"
You have to have vision, passion, self-confidence, integrity, a sincere interest in your customers, an unbelievably thick skin in regard to rejection...all of the fine points presented by Gitomer are right as rain. It's a little sad that so-called professionals need to be reminded of these principles, but they do. I'm one of those people. When I started my business in 2001, Gitomer's books gave me a major kick in the pants. I needed it. That's why I review and recommend his work to others...I have tangible evidence of what his knowledge has done for me.
If you're a fan of Gitomer's work, this will fit nicely on your shelf next to his 5 other "Little" books. My minor "full disclosure in labeling" complaint aside, I highly recommend this book.Little Platinum Book of Cha-Ching: 32.5 Strategies to Ring Your Own (Cash) Register in Business and Personal Success (Jeffrey Gitomer's Little Books) Overview
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